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Nov 28

Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. Dare to inspire us! INDUSTRY PROFILE 5. Looks like you’ve clipped this slide to already. an opportunity to demonstrate my ability in applying theory to practical business situations. How It All Stated Future plans LAKME The company is in the process of exploring other business opportunities and will soon finalise plans .Lakme Ltd last year entered into a joint venture with Hindustan Lever to form a 50:50 marketing joint venture. Her support and constant help has made this study possible. Introducing Textbook Solutions. The contemporary Indian beauty expert - Lakmé continuously innovates to offer a wide range of high performance … This study is also one of the, outcomes of valuable and continuous guidance of, The IIS UNIVERSITY, Jaipur. Consumer-beahviour-and-perception-of-women-towards-Lakme, No public clipboards found for this slide. If you continue browsing the site, you agree to the use of cookies on this website. Lakme is an Indian cosmetics brand, currently owned by Hindustan Unilever. Lakmé, which got its name from a late 19th century French Opera Lakmé by Léo Delibes, which is the French word for Goddess Lakshmi, has been in the business of sharing secrets of the mythical beauty of goddesses to Indian women.And in its attempt to diffuse the message to the mass, the cosmetic brand has used all kinds of marketing channels, including the now-popular digital media, … This project was undertaken towards the, partial fulfillment of the requirements IIS UNIVERSITY JAIPUR. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Lakmé is an Indian brand of cosmetics, owned by Unilever. Brand Preference: A Comparative Study with, In this I have tried to perform my best. Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. If you wish to opt out, please close your SlideShare account. In the forthcoming, pages an attempt is made to present comprehensive report concerning different aspects of my, brand by “A brand is the total emotional experience a, customer has with your company and its product or service ’’ the author describes the brand, to be an experience that’s implanted in the mind of customers that have experienced an, interaction with a company or that got in contact with the company’s staff , product or, service. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French opera Lakme, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. I, am grateful for her valuable support. company profile lakme Lakme is an Indian brand of cosmetics, owned by Unilever. Now customize the name of a clipboard to store your clips. It gives me immense pleasure to express very special, Assistant Professor The IIS UNIVERSITY, for her, constant guidance and encouragement during the project due to which I was able to complete, For any MBA student who is striving to perform outstanding, it is of paramount important, that apart from theoretical knowledge one must also gain practical knowledge which in turn, widely influences their conceptions and perceptions. Course Hero is not sponsored or endorsed by any college or university. "An ally to the classic Indian woman, Lakmé inspires her to express the unique beauty and sensuality within… enabling her to realize the potency of her beauty." RECOMMENDATION & CONCLUSION 7. Today, it is ranked as the number one company among all the cosmetics brands in India. Follow us on Instagram and share your own looks and passion for hair style. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). brand .In that case the company is losing. You can change your ad preferences anytime. Lakme will produce 50 per cent of production and sell it to the joint venture at manufacturing cost. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In case the customer experience is different from what the company illustrate its. Having Kareena Kapoor and Chamma as the ambassador, it ranked at number 1 among the cosmetics brands in India. This preview shows page 1 - 6 out of 47 pages. DATA,FINDING & ANALYSIS 6. See our Privacy Policy and User Agreement for details.

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