An all day symposium preceded the evening showcase. Allison Polly Filmaka’s Head of Strategy/Brand Partnerships was on the opening panel. She spoke about the Filmaka community as a vast pool of talent ready to work with brands to create films. I was happy to hear that she is working hard to bring up the budgets and is determined to do so as our community of writer/directors becomes more appreciated and valued by brands and advertising agencies. Ally screened Filmaka’s Brett Wagner’s Direct TV winning entry “Crystal”. It looked great screened on the big screen and was well received.
The day continued to unfold with a series of panels ranging from discussions about the latest digital camera technologies, agency expectations of new directors and the musings of the incredible cinematographer Caleb Deschanel. I loved the way Caleb spoke of his work as an “art form”. He clearly treasures the nuances of filmmaking. He mused over the richness of shadows and hits of light. He recollected the talents of actors he worked with, and was so appreciative of his mentors. He was breathlessly inspiring.