Filmaka members Varda Hardy and Ian Allen Lim have been selected for SHOOT magazines “New Directors Showcase.” They flew to New York to participate on a Panel with other up in coming directors and Varda tells us all about it!

New Directors Showcase Directors Ian Allen Lim, Oliver Power, Bill Bruce, Alex Beh, Varda Hardy and Lora Schulson, co-executive director of content production for Y & R New York
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I noticed Filmaka’s Jason Haikara’s Facebook Posting announcing Shoot Magazine’s “New Director’s Showcase”. Filmaka member, Jonathan Newman had been selected to be showcased last year and good things came to him from this honor, so I paid attention to Jason’s posting. I submitted two of my projects “Race to the Sky” and “What Kind Of Planet Are We On?” just making SHOOTS’s deadline by the skin of my teeth.
Two weeks later, when checking my e-mail, I discovered a note from Roberta Griefer, publisher of SHOOT Magazine. When I read it, I actually gasped. Roberta was congratulating me on being selected for SHOOT’s New Director’s 8th Annual Showcase. Wow! “SHOOT” is a highly respected advertising/commercial production industry magazine and since I very much want to make commercials, I found this honor especially exciting!
I flew to New York for this event and was accompanied by LiveTribe Productions Executive Producer Karen Lavender and Producer Jamie Bullock both of whom play key roles in many of my projects including “What Kind Of Planet Are We On?” which was screened as part of this event. Kate Salvino representing Current Content Creation (whom I’ve recently signed with) also flew in from L.A.. Between the three of them, I was surrounded by smart & beautiful company.
…Stay Tuned for Part 2!



Ragbrai is so vast, how on earth do we capture it? To tackle this dilemma, I adopted a notion I have always embraced–every moment is like a piece of a hologram containing within it the whole–meant that, we could cover a “piece” of each key element and it would reflect the whole. With this approach, things started looking somewhat more manageable. We would choose those “pieces of the hologram” or in some cases, they would choose us.
Producers Susie Gorrell and Talia Shakur-Rodriguez focused on narrowing down the list of riders. Steph Cambell, our head DP along with consultant Chris Blanch worked with me to narrow down sections of the 400 mile route that we would focus on based on beauty, clear passage, diversity of “look”, and unique interest (animals, barn, etc.). And I narrowed down what town elements and town people we would cover along with who we would cover to set the groundwork of the ride.
prep. We determined that we would need and array of cameras strategically assigned. We would have three fully equipped camera units with camera crew, sound and a PA. We would have lipstick camera mounted on helmets, handle bars, and various other moving pieces. I thought it would be cool to give some of our subjects consumer cameras to document their own stories when we couldn’t be with them.